Commercial Copy Services

Writing Amazon Product Copy from the Mountains

Tag: marketing

Pete Rose is Killing Your Marketing

We are subjected to a never ending stream of liars these days. Pete Rose conveniently ended his fourteen year running lie to cash in on a new book—and maybe a trip to the Hall of Fame. Connecticut’s governor, John Rowland , was recently caught lying about gifts he received in the form of cottager fixer-upper work. And of course, don’t forget the Lottery Liar.

With every corporate scandal, every busted politician or backtracking sports hero, we all grow a bit more skeptical of what anybody has to say. And skepticism is bad for the ad business—and marketing in general. Skepticism makes it harder to convince prospects that your marketing is being honest with its claims.

Marketing Expert

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White Paper: A Versatile Marketing Weapon

A white paper can wear many hats, and address different types of audiences.

As a technical resource, it can share functionality of a piece of software. It can also deliver highly technical information to architects and developers in a deep meaningful way. Or it can inform B2B buyers about the features of a big-ticket piece of industrial equipment, running into the millions of dollars.

Getting technical

But whatever piece of high-tech equipment it discusses, a technical white paper shares features and links them to real business benefits. Benefits the reader will enjoy once he owns your product or service.

White paper

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An SEO Copywriter Can Assist You in Content Development

When you set up a web site, you want to drive traffic to that site. One way to do this is by hiring a SEO copywriter who can help provide content for your site that will drive traffic your way. After all, a steady stream of traffic is going to boost your revenue.

The bottom line

One of the biggest mistakes some web site owners make is spending a fortune to have a great web site created but then ignoring the content.

SEO copywriting

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