Most copywriters are all too familiar with requests from clients for SEO, which means search engine optimization. The acronym refers to practices in copywriting designed to help them achieve a higher ranking in search engines.
When you set up a web site, you want to drive traffic to that site. One way to do this is by hiring a SEO copywriter who can help provide content for your site that will drive traffic your way. After all, a steady stream of traffic is going to boost your revenue.
One of the biggest mistakes some web site owners make is spending a fortune to have a great web site created but then ignoring the content.